Photo from AirPhilExpress.com
Philippine budget airline AirPhil Express has expanded its social media services by operating a 24×7 customer contact center dedicated to service its customers through Facebook and Twitter.
Originally operating during business hours, the increase in messages from customers has pushed the airline to expand its social media services all day, everyday. It’s been only six months since AirPhil starting this customer service feature.
Social media is not only a phenomenon in world but more so in the Philippines. If the mobile phone’s short messaging system (SMS) or text messaging is a popular medium for communicating, so goes the same medium using Facebook and Twitter. This is very in popular for a real-time, immediate means of information during times of calamity like a typhoon when text messaging’s one-on-one communication or emergency phone numbers are always busy.
Source: CallCentres’ Fifth Quadrant
Photo from AirPhilExpress.com
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